Mongrel Healthcare approached Obsidian Six with the goal of growing daily online orders from its dog food and biscuit range while bringing wasted ad spend under control. We built a focused Meta ads system around creative testing, budget control and performance optimisation.
2026
Timeline
Strategy
Category
The Challenge
The key challenges included inconsistent daily orders, wasted ad budget, creative fatigue and a low average order value.
Daily Orders
Inconsistent daily orders for a growing direct-to-consumer brand
Wasted Budget
Ad spend going to weak campaigns while the best ones sat paused
Creative Fatigue
Earlier winning ads slowed down as audiences saw them repeatedly
Order Value
Average order value near Rs 800 limited how far returns could grow
Clear Targets
Lack of a structured, performance-driven plan for scaling orders
Strategy & Execution
Our Approach
Creative Testing
Tested reels, carousels and creator videos side by side to find what sells.
Budget Control
Paused weak campaigns and moved spend to the ads that had delivered 8x or more.
Audience Research
Tested fresh audience segments to reduce fatigue on older campaigns.
Performance Optimisation
Reviewed campaign data every week and refined targeting, creatives and messaging.
Order Growth
Built a measurable process focused on raising daily orders and order value.
Insight 01
Insight 02
Insight 03
Insight 04
The Results
Steady
Daily Orders
3,324 Orders in five months. Daily orders grew from about 15 to 25+, with a target of 50.
Strong
Return On Spend
6.29x Average ROAS on Rs 4.95 lakh ad spend. The best campaign reached 10.71x.
From Wasted
To Wasted
Moved budget from weak campaigns to the ones that worked, and cut wasted spend.
Wide
Reach
21.7 lakh people reached across Instagram and Facebook.
The Impact
Steady Daily Orders
Daily orders grew from about 15 to 25 and above.
Spend Under Control
Budget moved from weak campaigns to those that worked.
Efficient Ad Delivery
Built a more structured and measurable process for acquiring customers.
Scalable Order Growth
Created a performance-driven base to move toward 50 orders a day.
ObsidianSiximplementedastructuredadframeworkforMongrelHealthcare,combiningcreativetesting,budgetcontrol,audiencerefreshandweeklyoptimisation.Eachcampaignwasdevelopedaroundaclearordertarget,sospendmovedtowhatworkedanddailyordersgrew.
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