Tathyabaan Publishing, traditionally an offline book publisher, partnered with Obsidian Six to execute a complete digital transformation. Through tailored social media strategy, engaging visual content, and target-driven brand campaigns, we bridged the gap between traditional print media and modern digital audiences—driving massive audience.
2026
Timeline
Strategy
Category
The Challenge
Transitioning a traditional print-heavy publishing model into a modern digital brand while maintaining audience trust.
Limited Digital Presence
Reliance on offline distribution with low brand visibility on social media platforms
Low Audience Engagement
Difficulty reaching younger, digital-native readers through traditional print channels.
Content Monetization & Reach
Lack of scalable content strategy to build viral reach and brand awareness.
Strategy & Execution
Our Approach
Social Media Strategy
Developed engaging visual posts, reels, and video campaigns tailored for Facebook and Instagram
Digital Branding & Audience Expansion
Repositioned book launches and author showcases into online events.
Performance Optimization
Leveraged data-driven targeting to maximize reach across literary communities.
The Results
Result image not available
Total
Engagement
Driven by interactive reader contests, book giveaways, author Q&As, and comment-to-win social campaigns.
Result image not available
Viral
Reach
Through short-form video reels, animated book trailers, shareable quote cards, and share-to-win contest mechanics.
The Impact
Brand Visibility
Successfully shifted market perception from a localized offline publisher to a recognized digital brand.
Audience Retention
Built an active, loyal online reader community with sustained ongoing interaction.
Byexecutingatargetedsocialmediamarketingframework,ObsidianSixsuccessfullypropelledTathyabaanPublishingfromatraditionalprintpublisherintoathrivingdigitalecosystem,drivingover8M+engagementandexpandingbrandawarenessexponentially.
Behind Every Great Strategy,
There’s a Great Team.
Let's Construct
Future.
Ready to scale? Drop us a line.